The tires division successfully launched in August 2017 by taking over Pirelli & Prometeon tires distributorship in Saudi Arabia.

The division has expanded its range covering more segments from economical to high performance and specialty tires by partnering with Sailun, General, and Dynamaxx to become a key player in the tire market in KSA.

Tires division distributes the tires range through a vast network of over 800 accounts of wholesaler dealers, retailers, and corporate accounts throughout the Kingdom, supported by three warehouses in the main cities.

The division also offers its product range and services through 4 main tires service centers, which provide top quality services located in the main cities of Riyadh, Jeddah, and Dammam. On, top, the Tires Division had deployed vans to serve customers at their homes and workplaces.