Karim Manssour-Dahbi joined United Naghi in November 2019 as Group CEO in charge of all the Divisions of the group: Electronics, Retail, Tires, Projects and Hospitality.

Before his current job, he worked at NADEC, headquartered in Riyadh, as CEO from September 2015 to March 2019 helping the company to become the 2nd largest Dairy company in the Middle-East and more profitable.

Before that he was the Chief Executive Officer of Extra (United Electronics Company) based in Al-Khobar, from 2013 to 2015, making Extra the undisputed Market leader in Consumer Electronics Retail achieving USD 1 B Sales and operating 40 Stores in GCC.

Prior to that he worked in the automotive dealership sector from 2009 to 2013 with Abdullah Abdulghani & Brothers Company (Toyota distributor in Doha-Qatar) and Al-Jomaih Automotive Company, the largest General Motors dealer in Middle-East, where he turned around the business in less than 2 years.

Before that he worked in the Dairy business with Danone for 8 years, 2 years in Algeria, to establish the JV with the local partner, and 6 years in Saudi where he was the CEO for Danone Middle-East where he doubled the business and tripled the profit in the years of his tenure.

Prior to that he worked in Fast Moving Consumer Goods for 10 years with Procter and Gamble where he held a variety of senior management positions in Manufacturing and Marketing in Morocco, France and Saudi before becoming Marketing Director for P&G Morocco.

Karim holds an Engineering degree in Electronics from the prestigious “Ecole Centrale de Paris” in France.

Bassam is the Managing Director of Electronics division in United Yousef Naghi Co. since 2016, managing more than 450 skilled professionals. The division consists of several departments in wholesale, retail, service centers, logistics and central air conditions for projects under the Korean brand LG and the American brand Rheem.

An accomplished professional with general, commercial, and operational focus with a proven record of accomplishment of delivering results in organizations. A well-adept in building and leading management teams for devising and executing business growth. Bassam is also skilled at leveraging quality management principles to reduce costs, increase productivity, and ensure continuous process improvement.

Bassam’s experience spans around 25 years, working in multinational companies and leading local companies in Consumer Electronics, Telecom & IT (Corporate, Retail & Wholesale)

Engineer Bassam is holding a Bachelor’s Degree in Electrical and Telecommunication Engineering.

Ahmed Khalifa brings over 31 years of experience in the tires field. He is a seasoned professional having rich experience in the related field. His career started in KSA in truck tires retreading sales field in 1989 for seven years, followed by 12 years in Michelin Int Co. as a Sales Executive, an Area Manager, and then as a Project Manager. He then joined AL Rashed Tires Co (Good Year Distributor) for nine years as Country Sales Manager of OTR, industrial, aviation tires, and conveyor belts where he achieved the objective of the company becoming the leading supplier of tires in the contractors segment. Ahmed Khalifa joined United Yousef Naghi Co. in February 2017 as the Managing Director, where he established the tires division. With his leadership and expertise, the division grew to become one of the leading players in the Saudi market across different segments (passenger, truck, and Off The Road tires).

Mr. Ahmed Khalifa possesses a Bachelor’s Degree in Accountancy from Alexandria University in Egypt.