Electronics Division

The Electronics division delivers consumer electronics and home appliances kingdom-wide, carrying a reputation for innovation and quality. Since the beginning, the division has established strategic planning, brand positioning, and execution during the partnership with the LG brand, and it has expanded its portfolio with Rheem Air Conditions, customizing sales & marketing messages to take account of the local Arab culture and trends.

The consumer electronics and home appliance company started in 1995 with LG Electronics. The company has now grown to over 500 employees, but what is more impressive than its internal growth is the success of the products it represents.

The LG brand delivers consumer electronics and home appliances kingdom-wide, carrying a reputation for innovation and quality. Among the range is the home entertainment sector with award-winning televisions, audio, and video equipment. The line-up has a variety of features with the latest technology and a range of sizes to meet most living spaces and viewing needs. The home appliances section has a comprehensive range of refrigerators, washing machines, and microwave cookers etc. that are innovative, with state-of-the-art features and designs.

The company and brand success in the market was demonstrated by independent market research statistics identifying LG as number one, market share wise in the Kingdom for washing machine sales. Subsequently, LG has sustained the leadership in the country for sales of refrigerators, microwave ovens, and high-end televisions.

In addition to the distribution of LG, United Naghi created a network of showrooms across the country to support the portfolio of its products. The company’s initial objective was that a customer should be able to walk into any of its retail showrooms and walk out with value-for-money premium products that meet the full range of consumer electrical and electrical needs. In addition to LG’s robust presence on the ground, customers have the luxury of purchasing LG products online with free delivery. Our experts install the products and make sure the customer is fully satisfied with their purchase.

You can visit us at https://shop.lg.com/sa_en

Due to our success in the home appliances business and strong network, United Yousef M. Naghi Co. has expanded the division’s activities in the Air Conditioning sector through partnering with the American brand Rheem Air conditioners. Founded in 1925, Rheem is the only manufacturer in the world that produces heating, cooling, water heating, pool/spa heating, and commercial refrigeration products. Rheem is headquartered in Atlanta, USA with an international presence in 14 countries. In terms of Air Conditioning, Rheem’s core business is rooftop package, commercial central split, and residential duct split.

For more info, visit www.rheem-mea.com

United Yousef M. Naghi Co. has a partnership with key dealers kingdom-wide, with a full complement of dedicated United Naghi exclusive showrooms and service centers, supporting its brand’s global brands’ ideologies.

The division is supported with a well-established warehousing space available for the safe and speedy delivery of the goods. The main warehouses are located in Jeddah, Riyadh, and Khobar serving the divisions channels within a short time and delivering products to the customers at their home.

United Yousef M Naghi Service Centers are located in 13 major cities of Saudi Arabia. The service team extends the coverage by visiting remote cities to serve customers. The service centers keep the standard of RTAT (Repair Turn Around Time) minimal. The warranty service can be extended to 4 years from the brand shops and can provide services even out of warranty. The service center is supported by a dedicated call center to serve customers from registering a service job until the job is closed.