The group’s consumer electronics and home appliance company started in 1995 to represent LG Electronics. The company has now grown to over 500 employees, but what is more impressive than its internal growth is the success of the products it represents.
The LG Division delivers consumer electronics and home appliances kingdom-wide, carrying a reputation for innovation and quality. Among the range is the home entertainment sector with award-winning televisions, audio, and video equipment. The line-up has a variety of features with the latest technology and a range of sizes to meet most living spaces and viewing needs. The home appliances section has a comprehensive range of refrigerators, washing machines, and microwave cookers etc. that are innovative, with state-of-the-art features and designs.
The company and brand success in the market was demonstrated by independent market research statistics identifying LG as number one, market share wise in the Kingdom for washing machine sales. Subsequently, LG has sustained the leadership in the country for sales of refrigerators, microwave ovens, and high-end televisions.
In addition to the distribution of LG, United Naghi created a network of showrooms across the country to support the portfolio of its products. The company’s initial objective was that a customer should be able to walk into any of its retail showrooms and walk out with value-for-money premium products that meet the full range of consumer electrical and electrical needs.
United Yousef M. Naghi Co. has partnership with key dealers kingdom-wide, with a full complement of dedicated United Naghi exclusive showrooms and service centers, supporting LG’s global brand ideology.