EDDY represents a profound new concept from the United Yousef Naghi Group, which operates one of the largest, most-experienced groups in the Saudi market. EDDY is a leading provider of furniture, home appliances, and electronics.
Pro-ICT is a provider of cutting- edge technology solutions for Low Current Integrated Systems and services. Whether they are product applications for individual systems or solutions for complete projects, Pro-ICT has the expertise and the experience to meet the most stringent requirements from the clients.
The Electronics division delivers consumer electronics and home appliances kingdom-wide, carrying a reputation for innovation and quality. Since the beginning, the company has established strategic planning, brand positioning, and execution during the partnership with the LG brand, and it has expanded its portfolio with the American brand Rheem Air Conditions, customizing sales & marketing messages to take account of the local Arab culture and trends.
The tires division successfully launched in August 2017 by taking over Pirelli & Prometeon tires distributorship in KSA. The division has expanded its range covering more segments from economical to high performance and specialty tires by partnering with Sailun, General, and Dynamaxx to become a key player in the tire market. The division services passenger and commercial cars, trucks, and heavy-machine tires by providing top-quality tires and services tailored to cover all price segments.
by creating
superior value
